Search Engine Optimization – The ‘Essential’ Tips

Most of the companies I’ve worked for have had someone in charge of ‘Search Engine Optimization’. The idea is to optimize your sites for search engines to help improve rankings for specific terms. But can it be done? And more importantly, how should it be done?

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Content is Still King

For years search engine optimization gurus and marketing eggheads have been arguing over the best way to increase a site’s popularity and reach.

One approach suggested by the SEO geeks is that backlinks alone are what is needs to push your site through the ranks of search results to the golden first page, therefore increasing exposure. So, the more people link to your site, the better!

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