Search Engine Optimization – The ‘Essential’ Tips

Most of the companies I’ve worked for have had someone in charge of ‘Search Engine Optimization’. The idea is to optimize your sites for search engines to help improve rankings for specific terms. But can it be done? And more importantly, how should it be done?

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How To Have Successful Client Meetings or Interviews

Since I’m now freelancing full-time, I’ve had the opportunity to go meet some clients, but there are some important things I’ve learned about these meetings that every developer, designer, copyrighter, well… pretty much everybody should know. These tips also translate well to interviews; so if you’re job-hunting right now, bear these in mind.

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10 Reasons I Don’t Like Smashing Magazine

Ok, so the title may be smothered in irony, but I just couldn’t help myself!

Smashing Magazine seems to have thrown itself into the limelight as design and development’s ‘must-read’ web magazine. But, it’s time for a change, because it really could do better.

Before you jump right to the bottom and call me a heathen for not liking smashing magazine, read the rest of this post.

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The Truth about Freelance Web Development

Most web developers have thought about going freelance at some point in their career. And for me, that time is now. After moving from London back home to Cumbria, I’ve decided to start freelancing.

But there are some important things you should know if you’re deciding to go down the freelance route yourself; or indeed if you’re deciding to hire a freelancer.

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Building a Web Identity

What is a Web Identity?

Your web identity is essentially you, online. It’s everything you do, who you are, and what you get up to on the wonderful and expansive internet. Parts of your online identity can include:

  • Blogs
  • Twitter
  • Flickr
  • Social Networks (Facebook, MySpace, Bebo etc…)

And, whilst everyone probably has some form of web identity; very few people take the time to manage and nurture theirs.

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Analytics Integrates Adsense

Google Analytics is one of the most-used web stats tools available. Mainly due to its great features, and sweet price point ($0.00)…

And now, Google have decided to take the next logical step. They’re going to be integrating your Adsense statistics straight into analytics, allowing you to better analyze your site and how to better monetize it.

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Web Developers – We Don’t Need No Education?

September is the start of the new school year, and we’re all fresh to do some learning after the summer right?

When it comes to web development, I don’t actually have any qualifications for my industry. Well, I have an A-Level in Computing (*woo hoo!*). But, let’s face it, that’s not exactly a tough one to get. So, after being emailed recently regarding qualifications, I decided to investigate the whole industry. What qualifications are available, are they recognized, and are they really worth the bit of paper they’re written on?

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My Pocket Guide To Blogging

Blogging has definitely become the free press of the modern world. With availability to anyone with an Internet connection, blogs are more popular than ever. But, many of my friends, and indeed colleagues don’t know why I blog. What’s my reason for it? And what’s the goal?

I’ve been thinking quite a bit about the growth and evolution of my blog recently, and I decided to share with you some of the things I’ve learned over the last couple of years. Although many of my readers are are regular bloggers themselves, hopefully you will still get something useful out of this, quite long post.

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Ellislab Session at SXSW – Video

If you weren’t lucky enough to get to SXSW this year, don’t worry!

Andru Edwards from GearLive has posted a video of the Ellislab session. The session discusses the migration of ExpressionEngine to CodeIgniter. After the speaches and demonstration there’s a question and answer session which answered a couple of the points I’d been pondering about.

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Content is Still King

For years search engine optimization gurus and marketing eggheads have been arguing over the best way to increase a site’s popularity and reach.

One approach suggested by the SEO geeks is that backlinks alone are what is needs to push your site through the ranks of search results to the golden first page, therefore increasing exposure. So, the more people link to your site, the better!

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