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Elliot Haughin

Analytics Integrates Adsense

2nd November 2008

Google Analytics is one of the most-used web stats tools available. Mainly due to its great features, and sweet price point ($0.00)…

And now, Google have decided to take the next logical step. They’re going to be integrating your Adsense statistics straight into analytics, allowing you to better analyze your site and how to better monetize it.

So, imagine being able to see which pages, referers, and time periods are your most profitable, right in the same place you analyze your traffic. That’s pretty powerful stuff.
This is the obvious move for google, and I’m suprised they haven’t done it before now.

Google are really starting to integrate more of their services together, and analytics is such a flexible system that it really could be used to monitor all kinds of things.

Anyone using Adsense inside of Analytics yet? Anyone excited by it?

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  • Anyone have it yet?
  • Can't wait for this to become available across the board - currently it's by invite only.

    @silicon loop - 2 big advantage of integrating Adsense with Analytics:

    1. You'll be able to tell exactly what pages are most profitable for you. Perhaps you'll decide to focus more of your content on a similar topic to the pages that make you the most?

    2. You'll be able to see what traffic sources "convert" the most for you. This is particularly important if you have a business model that involves paying for traffic or if you need to quantify any SEO work you get done on the organic side of things :)
  • Didn't know that option existed. I guess I'll be taking a look, but the way it is now there's just already so much data to look at.

    I guess it's nice to see the revenues charted, but I'm not sure how it will help increase AdSense revenues.
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